Meta Will Charge Metaverse Content Creators a Nearly 50% Commission

Apple make receive the lion’s share of flak for charing a 30% commission for its App Store, but Meta is set to dwarf that for metaverse content creators.

CEO Mark Zuckerberg announced in a Facebook post that the company was looking at ways to help content creators monetize their involvement in the metaverse.

We’re testing two new ways for creators to make money building for Horizon in the metaverse. First is in-world purchases, so creators can sell virtual items in their worlds and offer paid access to parts of the world. Second is a creator bonus program, where creators are paid for building worlds people want to explore. We’re starting these programs small and will scale over time. Here’s a video in Horizon with some creators discussing these tools and what the metaverse economy might look like.

Unfortunately for content creators, according to Reuters, Meta plans on taking a hefty 47.5% commission. The company will charge a “30% hardware platform fee,” as well as “a further 17.5% cut as its Horizon platform fees.”

With those hefty fees, it’s unclear how many content creators will be onboard with Meta’s plans.