Google Adds New Reporting Features to AdWords

Google announced the addition of three new reporting features for AdWords aimed at helping advertisers understand how their automated bid strategies are performing.

There are new status annotations to enhance bid strategy status with more insight.

“For example, if a strategy is still in ‘Learning’ status because you recently created it or changed the composition of its campaigns, we will display the estimated ‘days left for learning’,” says Google’s Jonathan Wang. “This indicates that the bidding algorithms are still calibrating and how much longer you should wait before making any other changes or evaluating what baseline performance looks like.”

“Meanwhile, if a bid strategy is in ‘Limited (bid limits)’ status due to minimum or maximum bid constraints, we will show you what percentage of impressions or spend is limited to help you understand the extent of the performance impact,” adds Wang.

Google has also added new status over time reporting to map bid strategy status along the bottom of the performance graph.

Additionally, Target over time reporting maps historical targets over performance data to give you better context. These last two reporting options are available in the Shared Library when you go to bid strategy.

Images via Google