Pinterest Now Lets You Embed Bigger Pins On Your Site

Pinterest announced that it is now letting you embed bigger pins on your website or blog.

You’ve long been able to embed pins, but until now, they’ve been relatively small and frankly not that pleasing to the eye. They would only go 237 pixels wide.

Now there are three sizes available up to 600 pixels wide. The pin widget also automatically adjusts to fit any screen.

“Plus, early tests from Huffington Post have shown that these new larger Pin widgets are more click-worthy,” says Pinterest’s Lauren Frederick. “After giving the larger Pins a try, their clickthrough rates increased by 8x.”

You can check out the widget builder here. You can also embed existing pins by crabbing the code from the three-dot icon on the pin.

In other Pinterest news, the company is tightening the focus of its advertising efforts. While anyone will still be able to advertise via the self-serve platform and marketing partners, the company will only offer its hands-on support and consultation to retailers and consumer goods companies.

Images via Pinterest