Facebook Shares New Research On Shopping Habits

Facebook Insights (FBIQ) is sharing new research on what drives shoppers to use their mobile devices and the barriers they face.

It found that 56% of omni-channel shoppers said that they made a purchase on a mobile device because they were already using it. 55% said it’s because they can do it anywhere, anytime.

60% say they’ll start purchasing or purchase more on their smartphones this year. 64% think they’ll do more shopping research on their smartphones. 61% expect to be using their smartphones more while in physical stores this year.

“Some shoppers still prefer buying on desktop, laptop or in-store, as they are dissatisfied with the omni-channel experience across their devices, especially on mobile,” a spokesperson for Facebook tells us.

56% of shoppers prefer desktop or laptop because it’s easier to see all the available products while 55% find it easier to use devices with a bigger screen. 27% find it difficult to compare products and retailers on a smartphone or tablet, and 26% find that entering personal data is not user friendly on a smartphone or tablet.

You can read more about the findings and what Facebook says it means for marketers in this post on the Facebook IQ blog.

Images via Facebook