Not Enough Resources For Instagram iPad App

Despite it being one of the most wanted Instagram options, an iPad app is not in the works according to CEO Adam Mosseri.

Vergeeditor Chris Welch reported that Mosseri said the company wants to make an iPad app, but evidently lacks the resources to do it.

He also said Instagram “would like to build an iPad app.”

“But we only have so many people, and lots to do, and it hasn’t bubbled up as the next best thing to do yet.”

The iPad is 10 years old. Maybe by the time it’s 20, then?

— Chris Welch (@chriswelch) February 15, 2020

An iPad app has been a long-requested feature and is a glaring omission for a service designed to show off photos. As smartphone cameras have become more capable, rivaling professional equipment, an iPad app would provide the perfect platform to display such photos and videos in all their glory. In spite of that, and in spite of the number of professionals who use Instagram to showcase their work, it’s somehow still not considered the “next best thing to do yet.”

The statement that “we only have so many people” is also confusing. According to Bloomberg, Instagram accounted for more than a quarter of Facebook’s sales in 2019, coming it at $20 billion. It begs the question: How many billions does the company need to make before it can afford to hire a few more developers?